Support
Paragon Customer Care
(877) 657-4357 or (877) 435-7657
Monday-Friday: 7:00 AM - 9:00 PM
Saturday: 10:00 AM - 4:00 PM
Sunday: 12:00 PM - 4:00 PM
Email: paragonsupport@ice.com (Response within 1 business day)
PrimeMLS
(800) 849-4039 or (603) 228-9733
Monday-Friday: 9:00 AM - 5:00 PM
Data Over Guesswork: Discover Price Analysis
Smarter pricing starts before going live! Did you know the Price Analysis tool in Paragon Professional is already included with your PrimeMLS subscription? This powerful feature helps you evaluate pricing strategy before publishing a listing, by showing how list price impacts buyer visibility and saved-search exposure.
How to Use:
Enter the full property address and a listing price
Save the listing as Unpublished
In the top navigation, select Price Analysis
Benefits:
Compare pricing scenarios
See potential buyer reach at different price points
Back your pricing strategy with real market data
Help sellers move beyond automated, online estimates
Have stronger, more confident pricing conversations
See the Impact of Pricing Before You go Live
A listing priced at $1,000,000 may reach 9 potential buyers, while the same listing at $1,200,000 may reach only 5. That insight can help guide more productive pricing conversations with your sellers.
Imagine walking into a listing appointment with actual insight into how price affects exposure! Instead of debating opinions, you’re presenting a strategy. Price Analysis gives you the insights to have stronger pricing conversations, create smarter listing strategies, and make data-driven decisions with confidence, all while maintaining transparency in the marketplace.
Start using Price Analysis in Paragon Professional today!
© 2026 PrimeMLS, all rights reserved.
PrimeMLS® is a registered trademark.